1. Blogs make readers feel like they know you
2. You have tons of ready made content, in the form of case studies
3. As a service provider, you have to be an expert
4. You can’t compete on search engine traffic, and that’s okay
5. You have to write in advance for your blog
6. The threshold is low, but that doesn’t mean that you don’t have to wow readers.
7. Don’t track subscribers on your blog, if your goal is to get clients. 

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1. It is a professional tool for companies to build product & service recognition, capture market crowd and identify customer base. 
2. Opportunity for retailers to provide online order in future. 
3. For small companies with no IT department. 
4. Lighten IT work for staff by outsourcing online service for work effectiveness.
5. Reducing cost of extra staffing benefits and maintenance.

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